Fravero ProPhoto X Jessica Lily Photography

‘Wedding photography that is about more than just one day. It’s about documenting who you are and how it felt to be there’ – it’s the first message you see when you open Jessica Lily portofelio. This is precisely why we are thrilled about our new collaboration!

When asked to describe my style, I’d say it’s a blend of photojournalism with a hint of editorial. I really focus on authenticity, capturing moments as they naturally unfold in front of me. I’m not drawn to specific aesthetics, but more to the energy of the moment. What excites me most in a photograph is when you can feel that energy radiating from the image—it’s like the day itself comes alive through the lens. That’s what I strive to capture in every shot“, Jessica said in our first interview 🙂

What about printing photography?

“Now more than ever, in this digital age, it’s so important to print and preserve our photography. With the constant stream of digital content, we can easily become overwhelmed. There’s something truly special about physically turning a page and focusing on the image in front of you. It creates a deeper, more lasting connection with the photograph. It’s a tangible way to honor and preserve those moments for the future”, said Lily – and we couldn’t agree more.

THE BOOK – HEIRLOOM

The wonderful team at Fravero reached out to discuss the possibility of collaborating on an album for my clients. After exploring their range of offerings, I immediately knew this was an opportunity I wanted to pursue. I had several conversations with Davor, and as we discussed the styling and production process, it became clear we were creating something truly special. I loved the collaborative nature of the project, especially knowing I was working with a company that fully understood my brand’s aesthetics and the message I aim to convey to my clients.

The result is my album, Heirloom, which I designed with the intention of being a cherished piece that clients can pass down through generations. It’s something they can proudly display. Whether on a coffee table, mantelpiece, or shelf. Almost like a piece of art. The book format is both stylish and sleek, and my hope is that it will inspire my clients to print and preserve their work for years to come”, Jessica said. Also, our team of designers ILLE CONCEPT helped her with the vision: “We’re thrilled to have helped Jessica bring her brand book, HEIRLOOM, to life. Building trust and ensuring our clients feel comfortable working with us is always a top priority, and with Jessica, that connection was instant. Her belief in simplicity as a guiding principle resonated deeply with us, making our collaboration seamless from the start.

HEIRLOM Jessica Lily
design ILLE CONCEPT
made by Fravero

Let’s talk about… photography!

“My favorite subjects are definitely couples. I love observing the connection between two people and documenting those intimate, real moments they share. There’s something so special about capturing that bond and the emotions that naturally unfold between them…

My advice to upcoming photographers is to keep inspiring and challenging yourself. Don’t feel pressured to find your style right away. it takes time. The journey is about exploring different projects, working on various weddings, and letting your unique style naturally evolve. Enjoy the process. I also highly recommend speaking to a brand specialist who can help with your website and aesthetics. This can be invaluable in helping you discover your style and position yourself in the market.

For my clients, my advice is to print your photos and truly enjoy them. In the fast-paced digital age, it’s easy to lose track of digital files. When your photos are printed, there’s a much greater chance that you’ll treasure and protect them, rather than risk losing them in a sea of digital storage”, wisely said Jessica and we couldn’t agree more 🙂

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